Artificial Intelligence – Truth vs. Relevance

Oct 5, 2016 | SEO

As we forecast into the future of technology, perhaps one of the most important topics of debate will revolve around that of Artificial Intelligence (AI), or intelligence displayed by machines in contrast to the natural intelligence displayed by humans. Whether you’re checking in on one of the many social media platforms or using voice recognition devices, we can already see how deeply AI has embedded itself into modern society.

Despite this influence on modern society, the notion that we are in jeopardy of being wiped out by AI is purely speculative. Furthermore, the discussion of ‘killer robots’, or autonomous weaponry and ballistics, is clearly a more military-based one. This leaves us with questions, such as – ‘How has, and how will the evolution of AI change the way in which we view reality and make decisions?’

To help provide further context, I’d like to offer up a statement that will likely resonate with many – ‘I saw it on the Internet, so it must be true’. While whimsical in nature, this statement finds new, and serious meaning when discussing AI, as it supports the notion that AI shapes how we understand reality. However, I find this statement to be extremely deceiving, and should instead read as – “I saw it on the Internet, so it must be relevant”.

So, Artificial Intelligence – Is it Trustworthy?

As presently constructed, yes, I argue that Artificial Intelligence is perfectly trustworthy. Looking at Google as an example, search results are based on several primary factors – aside from the content found on a page being relevant to the search, what other value does the page offer for positive user experience? Has the user visited the website before and engaged with the content? Therefore, it’s clear that results are largely based on user-based and driven data. If a website is producing relevant, but misleading or false information, there will likely be evidence of negative user experiences. This clearly shows that AI is dependent on real human interaction found online in order to function correctly.

This framework of AI, I find, to be incredibly powerful. Not only that, it’s evidence that there have been careful considerations with developing automated and autonomous AI to provide better experiences online. As someone that works with website development and search engine optimization, the work I’m a part of at ASTOUNDZ largely revolves around this concept of developing relevant content and user-based value. If you’re interested in learning more about the work we do with generating visibility across search engines and social media, as well as our web development services, contact us today!


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