Different businesses and industries have different intentions for their websites. Some wish to educate readers on a topic, while others use their website as an avenue to grow leads for their business. Whatever the purpose may be, it is always important to ensure that website users have a valuable experience.
User Experience and SEO
Google ranks websites based on how well the website serves the user, hence “search engine optimization.” There is an underlying, negative perception that SEO agencies are solely focused on manipulating websites to rank high on SERPs. However, if the agency optimizes with the user in mind, there would be no need for manipulative techniques and black hat SEO strategies. Here are a few ways to keep visitors on your website:
#1. Improve your site speed
Site speed and page load speed performance are crucial for user experience. Because site speed determines whether or not a reader has a valuable experience, it is one of the factors that Google uses to rank a website. Research shows that longer load times negatively affect conversions for your website. Reducing redirects, optimizing images and other media, and enabling compression to minimize the size of your CSS, Java, and HTML are a few ways to get on track and improve your site speed.
#2. Guide your readers
Another way to improve user experience is writing the content from the user’s perspective. Where do they want to go? What do they want to see? How can your business help the reader find what he or she is looking for? Placing call-to-actions (CTAs), or an instruction that provokes a user to complete a desired action, on your content guides the reader to answer these questions. Be careful – if not done correctly, some CTAs may seem uncomfortable and random in certain content. Make sure that your CTAs are related to the content and serve the purpose that the user needs.
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#3. Add Internal Links
Internal links are links that lead from one page to another page on the same domain. Internal links not only help a website’s architecture, but they also show the readers that there are more in-depth explanations to the content they are reading. How to do this: simply link a topic or idea to another page that the topic is focused on. Again, ensure that these links actually lead to a valuable source. Google crawls a page and, with new updates and algorithms, can identify if a link is unfavorable.
Although SEO agencies compete with other sites on search engines, and even the search engine itself, all websites are created to serve the users who visit them. Using a reader’s perspective when designing and creating content for a site is essentially the easiest ways to keep visitors on your website.
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