Beginner’s Guide to SEO in 2018

Mar 8, 2018 | SEO

Yesterday, ASTOUNDZ attended the Greater Houston Women Chamber of Commerce Fort Bend Chapter Luncheon, where our Vice President and Chief Marketing Officer, Leisa Holland-Nelson, presented an overview of SEO.

For those of you who missed it, here are the main takeaways for “SEO Beginners”:

What is SEO?

Search Engine Optimization is a long-term solution that aims to build a website’s visibility across all search engines in order to drive traffic, and ultimately, generate conversions. Optimizing a website for search can be simply understood with these three primary characteristics – Technical, Analytical, and Functional.

Technical: Simply put, having a website that is up to date, being secure (HTTPS://), responsive, and fast load speeds are all key technical elements for a website to have in 2018 for maximizing search rankings.

Analytical: How does a website perform on search and on page? Do you track your websites traffic analytics? Where are users going? How are competitors structuring their website and content? These are critical questions to ask and act on. Search is always evolving – the webpages you want to rank on for search must adapt to how search engines value different analytics.

Functional: Does your website/webpages function in a way that resonates with them? Content will always be king, but the content should be heavily aligned with user intent. For example, if you search ‘hvac specs’ – do you suspect that the top results will be a) the history in how hvac specs were decided and which specs are important, or b) webpages that very simply show different specs for major hvac units? The correct answer, is obviously, B. This is a key question to ask yourself for your website in 2018 and beyond, as search engines continue to place higher values on the functional aspect of website through their use of artificial intelligence.

Here at ASTOUNDZ, we can help you get to the first page. Contact us today for more information.

Why you need SEO?

If you want your website to be found, you need to have search presence. As search engines become increasingly more complex, being able to operate and maintain a website that’s optimized for search is no small task. Being on the first page for search queries will not only drive traffic to your website, it is also shown to drive brand recognition and trust.


In conclusion, SEO is becoming a necessity for all businesses. There are many people that are searching for your products through search engines. This is where SEO comes in. We make sure that the people searching for your products online can actually find the product that they are looking for. If they can’t find it, they won’t buy it!

ASTOUNDZ will help you stay ahead, and we have the results to prove it. If you’re looking for web development, PPC, and/or SEO services, contact us today or click here to do a free site test and see your SEO score!


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