A successful relationship requires teamwork and a strong bond. As social media platforms continue to evolve and offer unique integrations with websites, the more businesses need to pay attention to how they have married their social media with their website(s).
From an SEO perspective, while social media is not a direct ranking factor, how your web content is shared and linked to from socials can impact general brand exposure/recognition. In addition to enhancing your brand, social media can also help with:
- Extensive content distribution
- Longer lifespan of your posts
- Improve online visibility and organic traffic
- Boosts local search engine optimization (SEO)
WHAT SOCIAL MEDIA PLATFORMS SHOULD YOU USE?
From an SEO and general brand perspective, creating a social media account for all the major platforms should be done. When it comes to actual content creation, distribution, and user engagement, it’s best to focus on 1-3 social media platforms. Below is a list of the major social media platforms that can be leveraged for website traffic:
It’s important to note that just like any relationship, you need the right match to make it work. This applies to websites and social media, where some socials thrive in specific industries and others fall short. This should be considered when looking to invest in social media growth that generates website traffic – Hubspot offers a very detailed breakdown of each social media platform based on content, and how it applies to specific industries.
HOW TO MARRY YOUR WEBSITE & SOCIAL MEDIA
Once you’ve chosen your top 3 social media platforms there are some core steps in setting up the foundation for a successful marriage between your website and social media:
- Make Web Resources Shareable
- Invest in Video Content
- Make your Social Media Accessible
- Featured Images for Social Sharing
- Link Your Website in Your Posts
- Building Audience with Website Pixels
- URL Shorteners
- Cross-Pollinate Socials
- Link Your Site in Basic Page Info
LOOKING TO GET EVEN MORE OUT OF YOUR SOCIAL MEDIA AND WEBSITE?
Have all the basics done and still aren’t seeing the results you’d like? Give us a shout – our team will be glad to audit and go over potential strategies that can get you to where you’d like to be, whether it be social media, web, or both!