Pay-Per-Click (PPC)/SEM FAQs

Find the answers to some of the most common questions SEM, Google Ads, PPC, and Digital Advertising below.

What other campaign types are available in Google Ads?

The three most common Google Ads campaign types are: Search, Display, and YouTube ads. Additional campaign types include Shopping and Display ads. Google Ads now offers the ability to set up smart campaigns which allow for cross-platform promotion across multiple Google platforms.

What is SEM?

SEM stands for search engine marketing and usually refers to Google Ads. Search engine marketing is a good strategy for search terms that are especially competitive.

What is Google Ads?

Google Ads (formerly known as Google AdWords) is an online advertising tool that allows businesses to promote their products and services across the Google platforms and other sites on the web.

What is CPC (Cost Per Click) or PPC (Pay Per Click) Advertising?

CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it. CPC is calculated by dividing the total cost of your clicks by the total number of clicks.

How much of a budget do I need for Google Ads?

At ASTOUNDZ we recommend in-depth research on keywords, target audience, and competition. With these analytics, we provide a budget recommendation and strategy to reach your goals.

How much does Google Ads cost?

Google Ads gives you complete control over your budget. You are only charged when users interact with your ad, like clicking to visit your website or call your business.