What is SEO

What is Seo

Defining What Search Engine Optimization is

Search Engine Optimization, or SEO, is the process of driving desired traffic through “organic” search results with relevant, optimized content on your website. In other words, SEO is work to get your website ranking on the first page of a search engine, like Google. At ATOUNDZ, our SEO specialists work to dominate search results,

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So, what is SEO, and how does it work?

SEO can take many forms, from content optimization to local online map listing management. There is no shortage of techniques that can be used to enhance the SEO of your website. These techniques are broken down into two primary categories: On-page and Off-page.

On-Page SEO

On-page SEO is optimization that is done on your live website. This includes both website design/development and content marketing. The single most important part of SEO is found in on-page, which is creating and optimizing content for search. Without textual content on your website that is relevant and targets your desired searches, there will be little chance your site will ever rank on the search engine results page.

On-Page SEO

Off-page SEO is optimization that is done on other websites. For example, optimizing a business’ online map listing would be considered off-page SEO, as no real work is being done on the website. However, by optimizing online map listings, a business can show up more consistently on search engine map results. Off-page SEO can often be the extra push your website needs to capture high first page rankings but should be given attention after optimizing your website for search.

In total, basic on- and off-page SEO will include:

  • Website Content & Branding
  • Website Architecture/Sitemap
  • HTML Code
  • Linking Strategies
  • Personalization
  • Social Media
  • Content Marketing
  • Map Listings/Directories
  • Analytics

Where do you rank?

Our team fine-tunes your website to meet Google, Yahoo, and Bing’s technical requirements to rank highly. We also optimize your mobile sites, since the view for mobile is different from desktop view. With mobile optimization, you have the opportunity to reach more users and grow your leads.

SEO is both art and science, and our team of technical writers embark on developing everything needed for your website to beat your competitors. With a custom SEO strategy configured by you and our SEO specialists, we research and determine the keyword phrases that provide the most volume and highest relevance to your market niche. We strive not to get one, but multiple listings on the first page of your search engine results.

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Case Studies

View our portfolio of case studies about our previous website and SEO work, and how our ASTOUNDZ team helped our clients reach their goals.

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E-Commerce, Featured

The Vintage Contessa & Times Past

50% increase in online visibility
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Featured, Non-Profit

Goodwill of Houston

120+ locations registered & verified
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Featured, Non-Profit

the Holocaust Museum Houston

63% increase in organic traffic
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Featured, Non-Profit

Crime Stoppers of Houston

20% increase of organic mobile users
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