What is SEO?

Search Engine Optimization

What is SEO?

SEO, short for “search engine optimization”, is a digital marketing strategy that works to increase overall visibility of a website on popular search engines, like Google and Bing, and works to increase the overall quantity and quality of traffic to a website.

Because major search engines present results through pages, it has become extremely important to capture first page results if your website aims to generate organic traffic. This is because 91.5%of all search engine traffic goes to the first page. And with over 40% of revenue captured organically on the first page, it’s become an essential ingredient in digital marketing. View our pricing and get started today.

So, what constitutes SEO, and how does it work?

SEO can take many forms, from content optimization to local online map listing management. There is no shortage of techniques that can be used to enhance the SEO of your website. These techniques are broken down into two primary categories: On-page and Off-page.

What is SEO? 1

On-Page SEO

On-page SEO is optimization that is done on your live website. This includes both website design/development and content marketing. The single most important part of SEO is found in on-page, which is creating and optimizing content for search. Without textual content on your website that is relevant and targets your desired searches, there will be little chance your site will ever rank on the search engine results page.

Off-Page SEO

Off-page SEO is optimization that is done on other websites. For example, optimizing a business’ online map listing would be considered off-page SEO, as no real work is being done on the website. However, by optimizing online map listings, a business can show up more consistently on search engine map results. Off-page SEO can often be the extra push your website needs to capture high first page rankings, but should be given attention after optimizing your website for search.

In total, basic on- and off-page SEO will include:

  • Website Content & Branding
  • Website Architecture/Sitemap
  • HTML Code
  • Linking Strategies
  • Personalization
  • Social Media
  • Content Marketing
  • Map Listings/Directories
  • Analytics

Where do you rank?

Are you aware that Bing and Yahoo account for over 30% of the searches today? Our team fine-tunes your website to meet Google, Yahoo, and Bing’s technical requirements to rank highly. We also optimize your mobile sites, since the view for mobile is different from desktop view. With mobile optimization, you have the opportunity to reach more users and grow your leads.

SEO is both art and science, and our team of technical writers embark on developing everything needed for your website to beat your competitors. With a custom SEO strategy configured by you and our SEO specialists, we research and determine the keyword phrases that provide the most volume and highest relevance to your market niche. We strive not to get one, but multiple listings on the first page of your search engine results.

ASTOUNDZ practices what we preach, identifying keyword phrases that are valuable and doing the work to capture high organic search rankings. Let us ASTOUNDZ you and sign up today!

Website Optimization Tool

Get Your Website Score!

What is SEO? 2
As you begin to optimize your site, you will begin to see a gradual increase in traffic if done correctly. Once traffic begins increasing, making sure that your site is maintained and updated based on search algorithm changes is key. This is where an SEO specialist can provide value, as a professional SEO will optimize your site based on current best-in-class practices, but also actively maintain and work with you to keep your site optimized as search evolves overtime.
What is SEO? 3

100% Guarantee

Our SEO work carries a 100% guarantee. We develop the keyword phrases together, and we guarantee multiple listings on the first and second page of the major search engines within 90 days of uploading the optimization. Our goal is to build a long-term, trusting partnership with you. With our 100% guarantee and no long-term contracts, we earn your business every 30 days.

Astoundz Newsletter


4501 Brookwoods Dr.
Houston, TX 77092
713-904-5001 / 888-492-7868


7026 Old Katy Rd Suite 281, Houston, TX 77024

Our Partners