3 Essentials to Enterprise SEO
What is Enterprise SEO? With any marketing campaign, the goal is to grow revenues, exposure, brand awareness, etc. Search Engine Optimization (SEO) is one of the primary drivers in organic growth and brand awareness, making it a key element in a digital marketing...
SEO in 2020 – Ranking Websites on Search: 4 ASTOUNDZing Tips
As we enter a new decade of Search Engine Optimizatoin (SEO), there’s a lot to be excited about for 2020. With Google just releasing their first Broad Core Algorithm, it’s already shaping up to be a wild year. To help navigate the turbulent landscape of SEO, below are...
Keeping Up With Google – A September to Remember
It was a September to remember, as it was one of the ‘busiest’ months with Google updates we’ve had in years:Here’s a short-list of some key changes: Google Shopping Overhaul Reviews in Search (Starmaggedon) 3 Major Core Updates Link Attribution Overhaul Major Results...
3 Essential Ecommerce Website Tips
When it’s time to build and grow an ecommerce website it’s extremely easy to get overwhelmed. Online consumers have high expectations when looking for and buying products, so websites must work to meet these standards. But at the end of the day, it’s all about driving...
ADA Compliance – What It Is & How It Impacts Websites
ADA, or the Americans with Disabilities Act, was published by the DOJ in September 2010 to standardize accessible Design for websites. The ADA was primarily established to give those with disabilities the ability to functionally use/engage with websites. Only by...
Why Your Website Rebuild Needs An SEO Strategy In 2019
Technology continues to evolve at a rapid pace, and search engines are no exception. After all, the goal of a search engine is to provide users with the best results possible. Websites that fail to keep up with these trends will see diminished search...
Thinking & Becoming Mobile-First | SEO in 2019
For both the SEO (Search Engine Optimization) & Website Design industries, the term ‘mobile-first’ is one that has been discussed for years. So much so, that it may have faded out of relevance as a key talking point for some webmasters and SEOs. Well, this is no...
State of Search 2018
ASTOUNDZ had the pleasure of attending this year’s State of Search, an annual search marketing conference held in Dallas by DFWSEM. With a host of speakers covering topics ranging from SEO, Local SEO, PPC, and Social Media Marketing, there was something for...
Seo Tipz
Allocate your marketing efforts wisely, and use the down time to focus on longer-term and organic marketing. Content takes anywhere from 4-8 months to rank. With this timeline in mind, if you see a lot of traffic in the winter, begin your SEO efforts in late spring...
What You Need to Know About SEO Backlinks in 2018
Have you been keeping up with the most recent Google Algorithm updates? If you follow our ASTOUNDZ Facebook and Twitter accounts, or even our blog, you’ll find many of our comments and posts about the most recent update (Google’s Mobile-First Index Roll-Out on March...
How to Stay Compliant with GDPR in Marketing Campaigns
A few weeks ago, we covered the Facebook case and its breach in data privacy regulations with the Cambridge Analytica scandal. This week, we will go more in-depth about GDPR, and how to avoid making a similar mistake. Have you been receiving data policy updates from...
What Mark Zuckerberg’s Testimony tells us about Artificial Intelligence
The ASTOUNDZ office was particularly engaged during the live-streamed congressional hearing that took place this week. 44 state senators had five minutes to grill, or not to grill, Mark Zuckerberg, CEO and co-founder of Facebook, on the Cambridge Analytica exposé and...
Beginner’s Guide to SEO in 2018
Yesterday, ASTOUNDZ attended the Greater Houston Women Chamber of Commerce Fort Bend Chapter Luncheon, where our Vice President and Chief Marketing Officer, Leisa Holland-Nelson, presented an overview of SEO. For those of you who missed it, here are the main takeaways...
How to Market to Millennials
Millennials have just recently entered into corporate America and as a whole, have more buying power than any other generation. This generation is a huge opportunity for all marketers to try and capture. The online habits that the previous generation currently have...
SEO Predictions for 2018
As we leave 2017 behind and focus on what lies ahead of us, we address the changes that we will both probably see and hope to see in 2018. The predictions made here are nothing new. In fact, you’ve probably seen these predictions years before. This is due largely to...
Optimizing Videos for Search
We have recently discussed voice search and how that will be the future of SEO. Now, there’s a buzz around video SEO. YouTube is now the second-most visited site on the Internet. That being said, it is important to make sure that all video posts, such as YouTube...
Voice Search and the Future of SEO
As an internet company, we have to adapt to the new strategies and technologies that release. In the SEO realm, there is a large debate on how voice search with artificial intelligence (AI), conversational search, and the internet of things will affect SEO. Some...
3 Easy Ways to Keep Visitors on Your Website ASTOUNDZ
Different businesses and industries have different intentions for their websites. Some wish to educate readers on a topic, while others use their website as an avenue to grow leads for their business. Whatever the purpose may be, it is always important to ensure that...
Black Hat vs. White Hat SEO
Like all industries, the certain ways in which work is done, and how services are provided, can often-times involve making ethical decisions. Within the landscape of Search Engine Optimization, the ethical duality that has emerged over time is understood as Black Hat...
Big Questions about Women in the Tech Industry
ASTOUNDZ team members recently attended the Governor’s Business Forum for Women hosted by the Greater Houston Women’s Chamber of Commerce. There, we listened to a series of women who pursued, are pursuing and will pursue their entrepreneurial endeavors. These women...
Local SEO vs. National SEO Campaign: Understanding Their Purpose
An SEO campaign is a form of online marketing designed to drive traffic to a website through SERPs (search engine results page). When beginning an SEO campaign, it’s important to identify and understand what will yield the best results in the most efficient way...
Visual Content Marketing vs. SEO Content Marketing
As the web industry evolves, search engine optimization (SEO) evolves with it. There are more ways to rank your website other than website text content. Think about it – what elements make up your website? Do you have pictures, text, and/or videos? There’s...
How the Internet of Things Shapes SEO
In this generation, it is not uncommon to connect your devices to multiple others. In fact, a number of devices are created with connectivity in mind. With the right tools and knowledge, the Internet of Things can be used to your advantage. What is the Internet of...
Artificial Intelligence – Truth vs. Relevance
As we forecast into the future of technology, perhaps one of the most important topics of debate will revolve around that of Artificial Intelligence (AI), or intelligence displayed by machines in contrast to the natural intelligence displayed by humans. Whether you’re...
