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Voice Search and the Future of SEO

Voice Search and the Future of SEO

As an internet company, we have to adapt to the new strategies and technologies that release. In the SEO realm, there is a large debate on how voice search with artificial intelligence (AI), conversational search, and the internet of things will affect SEO. Some...

Black Hat vs. White Hat SEO

Black Hat vs. White Hat SEO

Like all industries, the certain ways in which work is done, and how services are provided, can often-times involve making ethical decisions. Within the landscape of Search Engine Optimization, the ethical duality that has emerged over time is understood as Black Hat...

Big Questions about Women in the Tech Industry

Big Questions about Women in the Tech Industry

ASTOUNDZ team members recently attended the Governor’s Business Forum for Women hosted by the Greater Houston Women’s Chamber of Commerce. There, we listened to a series of women who pursued, are pursuing and will pursue their entrepreneurial endeavors. These women...

Local SEO vs. National SEO Campaign: Understanding Their Purpose

Local SEO vs. National SEO Campaign: Understanding Their Purpose

An SEO campaign is a form of online marketing designed to drive traffic to a website through SERPs (search engine results page). When beginning an SEO campaign, it’s important to identify and understand what will yield the best results in the most efficient way...

Visual Content Marketing vs. SEO Content Marketing

Visual Content Marketing vs. SEO Content Marketing

As the web industry evolves, search engine optimization (SEO) evolves with it. There are more ways to rank your website other than website text content. Think about it – what elements make up your website? Do you have pictures, text, and/or videos? There’s...

How the Internet of Things Shapes SEO

How the Internet of Things Shapes SEO

In this generation, it is not uncommon to connect your devices to multiple others. In fact, a number of devices are created with connectivity in mind. With the right tools and knowledge, the Internet of Things can be used to your advantage. What is the Internet of...

Artificial Intelligence – Truth vs. Relevance

Artificial Intelligence – Truth vs. Relevance

As we forecast into the future of technology, perhaps one of the most important topics of debate will revolve around that of Artificial Intelligence (AI), or intelligence displayed by machines in contrast to the natural intelligence displayed by humans. Whether you’re...