Website FAQ & Glossary

Website FAQ

Find the answers to some of the most common questions about websites, hosting, SEO and digital marketing 

Why should I hire ASTOUNDZ to build and manage my website?

You should hire ASTOUNDZ to build your website because we build websites that are intentionally designed to rank well in search engine results using best-in-class technology. You should continue to work with ASTOUNDZ because we keep a close eye on not only your website’s performance but also that it continues to rank well in search results over the course of each algorithm update.

What is SEO?

SEO stands for search engine optimization, and it is our specialty here at ASTOUNDZ. SEO includes following certain strategies to ensure that your website shows up competitively when someone searches for your target keywords.

What is SEM?

SEM stands for search engine marketing and usually refers to Google Ads. Search engine marketing is a good strategy for search terms that are especially competitive.

Does my website really need SEO?

If you want to be found, your website definitely needs to be optimized for search. We don’t believe in building websites that no one is going to visit.

Does my business really need a website?

Yes, in our digital age your business needs a website to house contact information, services and products offered and to tell the world a little more about who you are.

Does ASTOUNDZ require a long-term contract?

No. We want you to work with us because you like us and see the value we provide. We don’t lock you into a long-term contract.

Glossary of terms

Find definitions to common website terminology and lingo

Anchor Link – A special type of link that takes you to a specific section of a webpage

Click to Call – a special type of link that triggers a phone call, these are especially important on mobile devices

Content Management System – also known as a CMS

CSS –  also known as Cascading Style Sheets, refers to the code that gives your website style

Domain – this refers to your website’s address, for example, our domain is ASTOUNDZ.com

DNS – also known as domain name service, this is what translates your IP address into human-readable language

eCommerce – selling products or services via a website

First Content Paintful – a metric regarding how much of a page’s content has loaded at a given time, the goal is 100% by 2 seconds from initial load start

Favicon – the tiny icon found in the tab of an open browser page, it is also shown next to bookmarked websites

Footer – this is the section at the bottom of a website that is usually consistent across all pages and houses information such as quick links, contact information, and copyright information

Google Ads – Google Ads are a form of digital advertising which can be found in search results, as commercials or banners in videos such as on YouTube, and on webpages in designated areas of a page such as in the sidebar or between paragraphs

Google Analytics – a free web tool from Google that tracks traffic to your website and provides metrics for user activity

Google My Business – often referred to as GMB, a service from Google that allows business owners to manage their business profile regarding contact information and also where visitors can leave reviews

Header – the top section of a website which usually houses the logo, main navigation

Hero Image – a large image at the top of a web page, typically taking the full width of the window

HTML – also known as hypertext markup language, this is the part of the code that builds the structure of a webpage 

IP Address – also known as internet protocol address, this is your website’s numerical address in the world wide web, devices can also have IP addresses

JavaScript – sometimes referred to as JS, JavaScript is a scripting language used to dynamically control content, simple animations, and other interactive elements

YMYL – a Google algorithm update affecting sites for businesses that may affect Your Money or Your Life

Case Studies

View our portfolio of case studies about our previous website and SEO work, and how our ASTOUNDZ team helped our clients reach their goals.

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E-Commerce, Featured

The Vintage Contessa & Times Past

50% increase in online visibility
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Featured, Non-Profit

Goodwill of Houston

120+ locations registered & verified
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Featured, Non-Profit

the Holocaust Museum Houston

63% increase in organic traffic
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Featured, Non-Profit

Crime Stoppers of Houston

20% increase of organic mobile users
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