As we leave 2017 behind and focus on what lies ahead of us, we address the changes that we will both probably see and hope to see in 2018. The predictions made here are nothing new. In fact, you’ve probably seen these predictions years before. This is due largely to the fact that specialists in this industry prepare for years of possibility and change. Some of the following pieces of SEO advice are merely theories, whereas others have been officially announced as search engine updates and/or criteria for ranking. Which of these new SEO strategies will you use in your company this year? Let’s explore.
Get off of Google!
The Google Gods determine the ranking of your website in certain keyword phrases. If there’s one thing we learned from the evolution of the internet in the past ten years, it’s that we should never put all our eggs into one basket. Try targeting for other search engines such as Bing and Yahoo, just to stay on the safe side.
ASTOUNDZ can help you optimize for search engines other than Google. Read about our services here.
Query-based Search and Link-Building
Start focusing your content around answering questions. Search engines will recognize the most relevant content that will help users during their queries. With voice assistance such as Siri and Alexa, and Google’s updates with featured snippets, we have new opportunities for content creation available.
Believe it or not, voice assistance serves a challenge for link building strategies. However, this is nothing new. iPhone’s creation of Siri was concern for content creation in not only link-building, but marketing content as well. It also provided adaptation for link-building through forums, which in turn helps for query-based SEO. In short, get your name out there through other content platforms such as forums, videos, and webinars.
Look at Google Analytics. According to the referral path, images are now one of the primary source mediums. Image optimization has always been around, so what could possible change in 2018? How we’ve optimized this before is through descriptive image file names, alt text, image titles, schema markup, and image dimensions. Of course, unique images don’t hurt (stay away from stock!). But now there are capabilities such as image recognition and 360 videos to help users find what they’re looking for.
Larger Emphasis on Mobile Optimization
Another obvious, but not so obvious observation is SEO through mobile devices. User analytics reflect that mobile devices are used more than desktops and laptops for certain industries and purposes. No doubt will this pattern grow in the future as new applications are created for on-the-go, mobile use.