Each year Google releases key updates to how their search engine algorithm, or ranking system, works. These are broad by nature and don’t target specific industries or topics. Instead, these updates are often related to Google’s ability to understand/identify quality...
Earlier this year in March, Google officially announced that Universal Analytics would be shuttered and that G4 would become the new way in which Google Analytics tracked and collected website traffic data. Two and a half years ago, we introduced Google Analytics 4 to...
Google Ads provides the best solutions when you need to show up for certain searches. Unlike SEO, which requires time and provides a long-term strategy for showing up at the top of search results, Google Ads are placed above all organic results and can be turned on or...
Each year brings new SEO opportunities and techniques that take websites to the next level. Some are simpler than others, but all are important! The Simple Stuff #1-User Experience/Mobile-First Websites For nearly 5 years Google has been teasing the way they...
As we wind down 2021, we thought we’d share some of the better SEO strategies that have worked for ourselves & clients this year. While this list isn’t comprehensive, it will highlight some of the better and more effective SEO strategies ASTOUNDZ has...