CHALLENGES
Congregation Beth Israel came to us with several specific challenges in their digital strategy:
- An outdated website that didn’t reflect their vibrant community
- Difficulty attracting new members and visitors through online channels
- Limited visibility in local search results for people seeking Jewish congregations
- Need for better digital tools to communicate programs and events
- Desire to honor their rich history while appearing contemporary and welcoming
The goal was clear: transform their digital presence to better serve current members while attracting newcomers to their historic and welcoming congregation.
OUTCOME
We are pleased to report that our strategic digital initiatives have delivered significant results for Congregation Beth Israel. Their online presence has seen a 22% increase in new users, demonstrating improved reach to potential new members. The congregation has also experienced a 10% increase in organic pageviews and a 20% increase in overall users, indicating stronger engagement with both current and prospective community members.
Beth Israel Great Resultz
Performance Reports & Graphs
The Execution
ASTOUNDZ’s strategy for Congregation Beth Israel was thoughtful and tailored to their unique needs as a religious organization.
Website Redesign
- A modern, welcoming design that respects their 160+ years of tradition
- Improved information architecture to help visitors quickly find programs and services
- Mobile-responsive layouts for on-the-go access to events and service times
- Integration of calendar tools for religious holidays and community events
- Beautiful galleries showcasing their historic sanctuary and community life
Local SEO Campaign
- Comprehensive Google Business Profile optimization
- Local keyword targeting for people searching for Reform Jewish congregations
- Schema markup for religious organizations to enhance search visibility
- Directory listings management across key platforms
- Optimization for nearby landmarks and Houston neighborhoods
Content Enhancement
- Engaging content about Beth Israel’s programs, services, and community
- Educational resources about Reform Judaism and the congregation’s history
- Clear calls-to-action for visitors considering attending services
- Optimized event pages to increase visibility for holiday services and programs
- Compelling storytelling highlighting the congregation’s rich legacy in Texas