CHALLENGES
Encore Caregivers wanted to stand out online. They needed help with:
- Showing up when families search for home care
- Getting more calls from the right kind of clients
- Rising above other care agencies in search results
- Making it easy for worried families to find them
- Turning website visits into real client calls
- Building trust with families looking for care options
They wanted to be the first choice for families seeking quality in-home care.
OUTCOME
Our work brought big wins for Encore Caregivers. Their digital traffic value jumped 141%, putting them in front of more families. People now spend more time on their site – engagement up 31%. Best of all, phone calls from real families rose by 89.3%. These aren’t just numbers – they’re real families finding the care they need.
Encore Caregivers Great Resultz
Performance Reports & Graphs
The Execution
We built a plan just for Encore Caregivers that worked on four key areas at once. This helped them stand out online and connect with more families looking for top-quality home care.
Smart SEO Strategies
We made Encore Caregivers the local authority for home care online. Our team looked at what families were searching for and built content to match their needs. We:
- Found the exact terms families use when looking for care
- Fixed their service pages to answer common questions
- Created pages about care in specific neighbourhoods
- Sped up their website to keep visitors from leaving
- Added fresh content about seasonal care needs
These changes helped Encore show up when families needed them most.
Local Search Boosting
We made sure Encore appeared in local searches from families nearby. Our work made them easy to find when people looked for care in their area. We:
- Set up their Google profile with care-focused details
- Built content about the places they serve
- Listed them in healthcare, and senior directories
- Made it easy for happy clients to leave reviews
- Created pages for each neighborhood they serve
This local focus connected Encore with families right in their service area.
Website Improvements
We fixed technical issues, so their site worked better for both search engines and visitors. Our changes made the site faster and easier to use. We:
- Made pages load quickly to keep visitors from leaving
- Ensured the site worked well on phones and tablets
- Added special code to help Google understand their services
- Made the site easier to navigate for worried families
- Added security features to build trust
These fixes helped turn more visits into phone calls from families needing care.
Trust Building
We helped Encore become known as a trusted expert in home care. Our work boosted their standing in the senior care community. We:
- Connected with senior resource websites
- Created helpful guides about elder care topics
- Got them involved in local health events
- Placed articles on senior wellness websites
- Built links with other trusted care providers
This outreach helped Encore be seen as the caring expert’s families can trust.
