OBJECTIVES
We updated and verified 130+ Goodwill locations across Google, Bing, and Yelp to ensure accurate local listings throughout Houston. Additionally, we optimized the Google Ad Grants AdWords account to improve campaign performance and maintain compliance with grant requirements.
We also recommended a website redesign focused on visual appeal and user experience—enhancing mobile responsiveness, simplifying navigation, and better supporting key audiences like donors, job seekers, and shoppers.
CHALLENGES
With over 130 locations, successfully creating, updating, and verifying map listings across Google, Bing, and Yelp required a focused and detailed effort. Additionally, the Google Ad Grants account was strategically optimized to meet minimum program requirements, ensuring continued eligibility and preventing potential suspension.
RESULTZ
ASTOUNDZ successfully added and verified all Goodwill Houston locations—over 130—across key platforms including Google, Bing, and Yelp, ensuring consistent, accurate online visibility across the region.
We also delivered measurable improvements across nearly every major KPI in their Google Ad Grants AdWords campaign. By strategically leveraging high-impact website features and optimizing ad copy and targeting, we significantly increased click-through rates (CTR) and improved overall campaign performance. This comprehensive approach ensured better engagement, increased awareness, and more value from their Ad Grants investment.
Goodwill Houston Stats
Performance Reports & Graphs
