OBJECTIVES

• Have a professional website that is easily navigable, shows off the quality of their work, and funnels traffic to their phones
• Use PPC as a short-term solution to generate online business and website traffic while organic traffic grows

CHALLENGES

Paving services and be a fairly competitive industry in search because every paving company will ultimately want to be #1 for every paving service in Houston. This is where local SEO is very important.