Houston Restaurant Weeks
Services
Website Optimization, Mobile App
Industry
Non-Profit
OBJECTIVES
The Houston Restaurant Weeks website needed a more sophisticated set of menus to accomplish their goals, increase web and restaurant traffic and raise dollar donations to the Houston Food Bank. Visitors to the site needed to be able to find food/categories by location, meal type and food type in a “One Click” fashion to make a reservation.
CHALLENGES
Houston Restaurant Weeks wanted to increase revenue by 20% and gain traffic to their site. The website started in 2003 as a do it yourself basic brochure website. ASTOUNDZ took it on as a totally donated higher functioning website, increasing donations by almost $100,000 our first year. Over the years, we have redone the look and feel of the website itself, making it twice as functional. In 2015, we realized the need for a more user friendly, well organized system. Our team along with Cleverley Stone, founder of HRW, worked together to take on this task.
RESULTS
The Houston Restaurant Weeks has site received stunning increases across the board from the first year we started with this project.
Coming from a tough year in 2020 we have made it our goal to have 2021 be our best year yet. We are happy to see an increase in traffic and user interaction, in fact, the day the event started the website received 97,383 page views!
Pageviews are up by 2,873.3% from last year and new users are up by 2,366.6%. The 2021 HRW app is available in the app store, making it even easier for people to connect with their favorite restaurants and be part of this great event!
Before & After
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“The new site that ASTOUNDZ has built for HRW has been truly effective. Given the tremendous volume of traffic spurred by social media and press coverage – most sites would collapse under the weight. Yet, the ASTOUNDZ site handles the volume extremely well! That and being very easy to navigate site allows for a friendly user experience!”
– MELISSA STEVENS
