THE CLIENT
Larry The Lender is a reputable financial institution specializing in hard money lending. With a commitment to providing quick and reliable financial solutions, Larry The Lender has built a strong reputation in the industry. The company prides itself on its customer-centric approach, offering tailored lending solutions to meet the unique needs of each client.
CHALLENGES
Larry The Lender approached us with a specific challenge: to enhance their SEO performance, particularly for users searching for hard money lenders. Despite having a strong service offering, the company was not reaching its full potential in search engine rankings. This was affecting their visibility and, consequently, their ability to attract and engage new clients.
OUTCOME
In response to the challenges presented, we undertook a comprehensive SEO strategy aimed at optimizing Larry The Lender’s online presence. One of the key issues we identified was the presence of cannibalized keywords, which were diluting the site’s SEO effectiveness. To address this, we decreased the amount of cannibalized keywords across the website.
Additionally, we created cornerstone pages filled with valuable, user-centric content. These pages not only serve as a resource for potential clients but also significantly improve the site’s SEO performance. As a result, Larry The Lender has seen a notable increase in organic traffic and improved rankings for key search terms related to hard money lending.
Stats
Performance Reports & Graphs
