Texas Best Plumbing
Services
SEO, Website Optimization, PPC
Industry
B2C, Professional Services
OBJECTIVES
- Build a new website and optimize the site for hyper-local search visibility.
- Utilize PPC as a short-term solution to generate online business and website traffic while the organic traffic grows.
CHALLENGES
One of the most competitive SEO environments due to how competitive plumbing keywords are for both organic and paid. For example, every plumber in League City, TX wants to be found for every plumbing service in League City. In other words, lots of competition with not much keyword flexibility. The cost per click (CPC) for plumbing keywords is on the more expensive side.
RESULTS
Texas Best Plumbing has become the #1 ranking plumbing website in League City, their target geographic area, with strong search rankings in nearby areas like Friendswood, Seabrook, Clear Lake, etc. Using strategic bidding for mobile searches and map extensions for desktop and mobile, ASTOUNDZ helped to develop online brand recognition and drive traffic to the site. With organic search rankings driving the majority of traffic now, the Ad Campaigns are more limited in spending and target keywords that lead to conversions.
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increase IN ORGANIC SESSIONS
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INCREASE IN NEW ORGANIC USERS
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