Waste Connections

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SEO, Website Optimization


Service Business

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Waste Connections is the premier provider of solid waste collection, transfer, recycling and disposal services, along with recycling and resource recovery, in mostly exclusive and secondary markets across the US and Canada.


ASTOUNDZ was tasked with creating a more intuitive, informative, and user-friendly website experience for Canadian and US users. Due to a large number of websites and locations, Waste Connections wanted an easy to manage platform and to create a great user experience for new and existing customers. We created a bold new look based on our one-click methodology to quickly get folks what they need with their website experience.


This project has been one of the most exciting and challenging projects we have faced. We had to develop a tool to manage the hundreds of locations and to dynamically create location-specific landing pages with location-specific contact information and services. With the custom tool, Brandcast CMS , and the great technical team at Waste Connections, we can now deliver new websites within minutes. All of these websites are created with our SEO methodologies in place to ensure Google ranks the website on the first page, driving more business and sales.


The new Google Core Web Vitals update is the most recent change in how they evaluate a website’s performance. Our designers had to consider things such as page load time and whether or not these pages loaded quickly enough for users who are on mobile phones with spotty connections. The project was complex by any measure; designers had to build sites with these attributes in mind, which resulted in near-perfect scores across all web vitals and a great UX.

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Wc BeforeWc After

“We partnered with ASTOUNDZ to build our new websites and it has been an outstanding experience. The highly skilled ASTOUNDZ Team designed and created our new SEO optimized websites and worked alongside our team to get everything just right. We started seeing positive results on the first day we went live and they just keep getting better. Thank you ASTOUNDZ! Great work!” 

Eric Hansen | Chief Information Officer at Waste Connections


Performance Reports & Graphs

Gtmetrix Wc Canada


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