Most agencies amplifybefore they clarify.
It’s no longer just about keywords. It’s now more about your brand and messaging that makes you different.
BEFORE
Starting with keywords.
NOW
Starting with you.
Four stages. One clear foundation.
How should you sound?
We pinpoint which of the seven Fascination Advantages is yours and the words that make people notice you, so you stop sounding like every other contractor in town.
You walk away with:
- Your Fascination Advantage results and a 16-page brand assessment
- The one word that defines your brand
- 3 to 5 adjectives that set your position in the market
What do customers need to hear?
We use the StoryBrand™ framework to make your customer the hero and position you as the guide who solves their problem, so people understand what you do in seconds.
You walk away with:
- Your BrandScript, mapping your customer’s problem, your plan, and their success
- Your one-liner, ready for your website, and business card
- A clear answer to “So, what do you do?”
Who do you want 100 more of?
You walk away with:
- Your Profit + Joy customer profile
- The problems and phrases that bring those customers to you
- A clear filter for which leads are worth your time
What do you know that they
need to know?
You walk away with:
- Your Opinions of Authority, written as clear talking points
- The five verbs that turn conversations into sales
- A template for building your case studies
Hours, not months
Real owners, getting clear on who they are and what to say.
About 2 hours of your time.
10-MINUTE ASSESSMENT
YOUR BRAND BOOK
YOUR BRAND BOOK
Your Brand. Bound.
Everything goes into one custom 32-page brand book. Hand it to your writers, web team, sales team and new hires, and they all sound like you from day one.
Everythingincluded.
- 10-minute Fascinate® assessment
- Two working sessions with us, 90 minutes total
- 32-page brand book covering all four stages, print and PDF
- 30-minute walkthrough and next steps
- Your brand loaded into our writing tools
$2,500
$4,500
in about 7 business days. One time cost.
Two ways the next
year can go.
Keep guessing
- More content that sounds like everyone else
- AI describes you wrong or recommends a competitor
- Writers guess, and the website gets rebuilt twice
Clarify first, then amplify
- One clear message your whole team uses
- Content that sounds like you and earns trust
- More of the customers you actually want
Questions owners ask
Clear answers about search visibility, your first 90 days, and what working with ASTOUNDZ actually looks like.
Why start here instead of SEO?
Because amplifying an unclear message only makes it louder. Most agencies start with keywords and get traffic without a point of view. We start with your voice and your story, so every dollar of SEO, AEO and GEO work afterward brings in the right customers.
