The Future of Search Rankings: What to Expect
As we move into the next phase of this decade, how will search engines evolve? Looking back, we see clear shifts, with the rise of smartphone technology being one of the most significant. Websites had to become responsive and fully functional on all devices while delivering optimized content to rank well.
At ASTOUNDZ, a trusted SEO web design company, we believe the future of rankings will be shaped by user experience. Google’s new Core Web Vitals, part of its growing emphasis on performance and accessibility, will soon become essential for search rankings.
What Are Search Ranking Factors?
Search ranking factors are criteria search engines like Google use to evaluate and rank web pages. These factors ensure users see the most relevant and high-quality results.
How Many Search Ranking Factors Are There?
The exact number of search ranking factors is unknown, but experts have identified key components critical for success, including:
- Page Content & Keyword Optimization
- Speed & User Experience
- Security & Accessibility
- Internal & External Links
- HTML Tags
With the introduction of Core Web Vitals, digital marketing services must now prioritize user experience metrics to stay competitive.
What Are Core Web Vitals?
According to Google, Core Web Vitals measure key aspects of user experience and apply to all web pages. These metrics, vital for both site owners and users, focus on real-world performance and include:
- Largest Contentful Paint (LCP):
- Loading performance: LCP should occur within 2.5 seconds.
- First Input Delay (FID):
- Interactivity: FID should be less than 100 milliseconds.
- Cumulative Layout Shift (CLS):
- Visual stability: CLS should be less than 0.1.
How to Stay Ahead
The shift toward Core Web Vitals highlights the importance of investing in a website that delivers speed, stability, and functionality. As an internet marketing service provider, ASTOUNDZ specializes in optimizing websites to meet these evolving demands. Our team of website designers and website developers uses content marketing and cutting-edge MarTech to ensure your site not only ranks high but delivers a seamless user experience.
Whether you need help with SEO web design, performance optimization, or full-scale digital marketing services, ASTOUNDZ is here to help you grow. Prepare for the future with a trusted partner who understands the importance of user experience and search rankings.
Let’s build a faster, smarter, and more user-friendly web together!
Google has set clear benchmarks for how websites should perform across Core Web Vitals metrics to maximize rankings. They recommend that your site’s performance be in the 75th percentile of page loads to meet their standards.
Since these ranking factors depend on a website’s technical framework rather than its content, it’s crucial to work with a web developer to ensure these updates are implemented correctly and effectively.
Don’t Wait—The Clock Is Ticking!
Similar to mobile-first indexing, these changes are highly specific and fall outside traditional content optimization. To give site owners time, Google set a deadline of May 2021 to make these updates.
At ASTOUNDZ, we’re proactively implementing these Core Web Vitals updates for the sites we optimize. Our team of SEO experts strongly recommends making these changes as soon as possible to stay ahead in rankings. If your site needs these vital updates, we’re here to help!
Provide your URL, and we’ll audit your site to get started.