What Are Nested Department Listings? Multi-service businesses face a visibility problem on Google. One listing. One primary category. One chance to show up when customers search. A home services company with pest control, lawn care, and pool cleaning crews all working...
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How to Create Nested Department Listings on Google Business Profile: The Complete 2025 Guide
What Are Nested Department Listings? Multi-service businesses face a visibility problem on Google. One listing. One primary category. One chance to show up when customers search. A home services company with pest control, lawn care, and pool cleaning crews all working from the same building gets one shot at appearing in search results. When someone searches "pest control near me," that company competes against specialists who do nothing but pest control. When someone searches "pool cleaning," the listing might not appear at all because the primary category says "home services." Nested department listings solve this problem—and they're one of the ...
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What Are Nested Department Listings
The Future of SEO in 2026: Why Clarity and AI Will Decide Who Wins
Last week, two of our team members at ASTOUNDZ jumped into the grind at the State of Search SEO conference in Grapevine, Texas.
Google’s September Shake-Up: What Really Happened with SEMrush Data — and How ASTOUNDZ Keeps You Covered
If your keyword rankings or SEMrush reports suddenly dropped in September, you weren’t alone.
The Basics of Paid Search and Why It’s Crucial for Modern Businesses
In today's digital world, it's more important than ever for businesses to stand out online. One of the best ways to do this is through paid search. But what exactly does that mean? Paid search is when businesses pay for their ads to appear at the top or bottom of...
The Future of AI in Digital Marketing Campaigns
AI is changing the way brands connect with people. In digital marketing, AI helps businesses make smarter decisions by understanding customer behavior, creating personalized content, and automating tasks. Let's take a closer look at how AI is shaping the future of...
How Emerging Technology is Changing Website Development
Website development is changing fast! New technologies are popping up all the time, and they're making websites more powerful, interactive, and user-friendly. In this article, we're going to explore the cool emerging technologies that are shaping web development today...
Mobile-First Design: Adapting to the Increasing Use of Smartphones
In today's digital world, the way we access websites has changed drastically. People are spending more time on their smartphones than ever before, and businesses need to keep up with this shift. Mobile-first design is the solution. This approach focuses on creating...
Social Media Ads: Which Platforms Work Best for Your Industry?
Social media ads are a game-changer for businesses today, offering a world of potential. With billions of people using social media every day, platforms like Facebook, Instagram, TikTok, and LinkedIn are more than places to post pictures and updates—they're powerful...
Top Benefits of Voice Search Optimization for E-Commerce
In today's fast-paced digital world, online shopping is more popular than ever. As e-commerce continues to grow, new technologies are shaping the way we search for products and make purchases. One of the most exciting developments is voice search optimization. More...
