Introduction Every January, the digital marketing world floods with trend predictions. Most recycle last year's advice with updated statistics. This isn't that article. At ASTOUNDZ, we work with service businesses every day — plumbers, attorneys, HVAC contractors, IT companies, medical practices. The trends that matter to a Houston law firm or a Phoenix roofing company look nothing like the trends dominating enterprise marketing conversations. TikTok Shop hitting $20 billion? Fascinating — but irrelevant if you're a family-owned electrical contractor. AR try-on features revolutionizing retail? Great for fashion brands, but your emergency plumber isn't building virtual showrooms. This guide focuses on ...