Rank Above The Competition With Conversion-Focused SEM Campaigns
Search Engine Marketing (SEM)
In the modern business world, SEM has become an essential part of any company’s marketing strategy. SEM PPC is the process of using paid advertising to promote your website and business in search engine results pages (SERPs). Partner with ASTOUNDZ today to start your search engine marketing campaign. We are your full-service SEM agency, offering a complete suite of services to help you succeed. Contact us today to get started!
What Are Search Engines?
Search engines are digital platforms that enable users to find online content using specific keywords. The search process begins when a user enters a keyword or key phrase (also known as a query) into the search engine’s interface. You, the business owner, should ensure that search engines can locate your website to show up and rank high on search engine results pages (SERPs).
Search engines have several functions:
1. Crawl
Search engine crawling is the process of going through different websites to gather the information that will be used to create a search engine index (also known as a search engine database). The index is a collection of all data gathered and it’s what makes it possible for users to find the information they need when they conduct a search. To do this, the search engines use web crawlers (also known as spiders) to find content like web pages, PDF files, videos, and images.
2. Index
The next step is indexing where all the information gathered during crawling is stored in an index according to keywords, user engagement, recency, and data. The index contains web pages, their title, description, and URL. This is a collection of data that has been gathered and can now be retrieved by users when they conduct a search on the search engine.
3. Rank
Search engines use ranking algorithms to determine which web pages are most relevant to a particular query. The main aim of a search engine is to provide users with the most relevant results for their queries. Therefore, the higher the placement or ranking of your website on SERPs, the greater your importance to the query and search visibility.
There are several search engines available to internet users but the most popular ones are Google, Yahoo, Baidu, Yandex, CC Search, Swiss cows, DuckDuckGo, and Bing. These account for the majority of all searches conducted online.
Search Engine Marketing Data And Facts
About 33 million US adults or 1 in 4 online users use search engines on a daily basis to find information. This is according to a report by Pew Research Center. Both individuals and organizations make use of search engines for research, shopping, entertainment, and brand promotion. Businesses use search engines for marketing purposes, as well as to keep an eye on their competitors. They’re also being used for collecting data and keeping up with news and trends.
Search engine advertising lets you place your ad on SERPs to reach prospective customers at the precise moment when they are looking for what you have to offer. Search engine marketing (SEM) is a digital marketing technique that encompasses both SEO and search engine advertising. Sadly, not many companies get into search engine marketing (SEM) with the knowledge they need to make it a success. Some are even unaware of the different SEM marketing channels in the market. Our search engine marketing company has many years of experience, and our reviews speak for themselves.
Leave The Competition Behind And Grow Your Business
What Is SEM And Why Is It A Wise Investment?
In today’s highly cutthroat digital world, the way your business appears on search engines can really make or break your business. With search engines, users can find all sorts of information online that helps them make better decisions. They are powerful marketing platforms where industry players consolidate their online presence and boost brand awareness. If you have a website, you can take advantage of search engines to promote your products and services and attract new customers on demand.
Are you ready to begin your SEM advertising campaign? They say knowledge is power. Read on to learn more about the intricacies of SEM vs PPC, and discover how your business can leverage these strategies to fast-track your growth.
How Does SEM Work?
Search engines organize SEM ads by using algorithms to determine their relevance. With paid search engine marketing you can create the ideal search engine marketing strategy, bid on high-value keywords, and ultimately improve everything you are doing based on analytics results. To help you get ahead of your competitors, our team uses a tried and tested approach:
- Keyword Analysis and Research: Through the use of advanced keyword research tools like Google Search Console, we are able to pick out high-value search terms that will be most relevant to your business, and ultimately, your bottom line.
- Creating Relevant Ads And Landing Pages: Once we research which keywords will work best for you, our team gets to work on creating ad copies and landing pages that are highly relevant to these terms. These are able to capture your prospects’ search intent and guide them directly to checkout. We also make sure that your ads are in line with your brand identity and voice.
- Account Creation And Tracking: The next step is to set up your account on the relevant search engine platform and track your progress. This lets us know how well your ads are performing and identify any areas that need improvement.
- Campaign Launch And Monitoring: At this stage, you have optimized paid search marketing ads, strategically created landing pages, and a proven search engine marketing strategy. The next step is to launch your SEM campaign and closely monitor it to make sure that everything is running according to plan. Our team makes any necessary changes to improve your ad campaigns as we go along.
- Evaluation And Reporting: After your campaign has run its course, we go over the results with a fine-toothed comb. Conversion rate optimization is the process of tracking your key performance indicators (KPIs) such as Quality Score, click-through rate (CTR), search impression share, and cost per conversion. We evaluate what worked and what didn’t so that we can make any necessary changes for your next SEM campaign.
What is Search Engine Marketing?
According to studies, an estimated 80% of consumers spend on average 79 days on information gathering before they decide to take the leap of faith and buy your product or service. For this and other reasons, search engine advertising is a cost-effective way to grow your bottom line. With SEM advertising, you can have it so that they see your ads the moment they are searching for what you have to offer and are actively looking to make a purchase.
SEM is a pay-per-click (PPC) marketing technique that enables you to place your ad on search engine results pages (SERPs). You only pay when your ad is clicked, which is great if you hate to throw money down the drain. By bidding on keywords, our search engine marketing professionals are able to optimize your ad performance, boost your Quality Score and increase the traffic and conversions reaching your landing pages. Quality Score is a metric used by search engines to determine how relevant and useful your ad, keywords, and landing pages are to users. Generally speaking, the higher your Quality Score, the lower your cost-per-click (CPC) and the better your ad rank.
How Important Is PPC Search Engine Marketing To My Business?
SEM PPC is a great way to get in front of your target market when searching for the very product or service you sell. With over 3.5 billion searches per day, there is no doubt that paid search should be included as part of your digital marketing strategy.
Unlike traditional advertising, internet search engine marketing provides a data-backed, performance-based approach to your marketing. Some other advantages of SEM PPC are:
Better Brand Recognition
Internet marketing exposes your brand to a larger audience, which helps create brand awareness and recognition. It also gives you the chance to bid on the keywords that correspond to your prospects’ search intent. With Google SEM, you can also include your business name in several places ranging from the advert’s header, the description section, extension link, and the URL.
Increased Conversions
Search engine marketing ads are triggered by relevant keywords that prospects use when they are in the market for your products or services. By targeting these keywords, you can bring in high-quality leads who are more likely to convert into paying customers.
Specific Targeting
You can specifically target your audience by location, time of day, day of the week, type of device, and even their current stage in the buyer’s journey. This ensures that you are only paying for ads that are being seen by people who are most likely to convert into customers. This is very important because statistics show that 99.9% of the over 30 billion Google monthly searches do not relate to your audience targeting method.
Greater Campaign Control
You are in complete control of your search engine marketing campaign. You set your own budget, decide which keywords to target, and determine when and where your ads will appear. Unlike SEO, where the search engines decide how organic search results are ranked, Google search advertising lets you control your ad schedule, calls-to-action (CTAs), your audience targeting, as well as other parts of your Google SEM adverts. You can also pause or adjust your campaigns at any time.
Measurable Growth
One of the great things about search engine marketing is that it is measurable. Using in-depth analytics and campaign data, you can track how many impressions, clicks, and conversions your ads receive. This allows you to adjust your campaigns as needed to ensure that you are getting a positive return on investment (ROI).
Better Organic Traffic
SEM PPC can also help improve your organic traffic. When your ads appear in the search results, it helps increase brand awareness and recognition, which can lead to more clicks on your organic listings. This is important because research shows that over 90% of online activity starts with search engines. In addition, by targeting high-quality keywords, you can improve your website’s SEO and rankings.
Get in touch with our SEM company today to start your PPC search engine marketing campaign.
SEM Vs. SEO: Do You Need Both?
Skyrocket Your Search Engine Rankings With Extensive Online Solutions
When it comes to online marketing, there are two main approaches: search engine optimization (SEO) and search engine marketing (SEM). Both are important for driving traffic to your website and generating leads. But what’s the difference between them? And do you need both SEM and SEO?
SEO is a long-term strategy that revolves around optimizing your website so that it ranks higher in search engine results pages (SERPs). On the other hand, SEM is a type of paid advertising that allows you to buy your way to the top of SERPs.
So, do you need both SEM and SEO? The answer is yes! While SEO is important for getting your website to rank higher in SERPs, SEM is important for getting your website to be seen by potential customers.
If you need professional assistance with YouTube video marketing, Google Shopping or remarketing, or other online marketing services, call our agency today! We offer a free consultation to discuss your needs and develop a customized plan to help you reach your goals.
Remarketing
What Is Remarketing?
Remarketing (also known as retargeting) is a type of online advertising that allows you to show ads to people who have already visited your website. When people surf the web, read news sites, or watch YouTube videos, Google remarketing advertisements appear. They will start seeing your AdWord remarketing campaigns in relevant locations across the internet, regardless of whether or not they completed an action while on your website.
Why Invest in Remarketing?
There are many reasons to invest in AdWord remarketing, and if used correctly the benefits are very significant. Here are some of them:
- Remarketing is an effective way to reach highly targeted audience segments.
- It allows you to show relevant ads to people who have already visited your website.
- Remarketing is a great way to generate leads and grow your business.
SEO vs. SEM vs. PPC: What’s The Difference?
Take Control of Your Advertising Campaigns
As a business owner or marketing manager, it’s important to understand the difference between SEO, PPC, and SEM. With so many acronyms and technical terms, it can be difficult to keep up with the latest digital marketing trends. Our search engine marketing agency has put together a quick guide that explains the difference between these three popular marketing strategies to make things easier.
SEO: Search Engine Optimization
Search engine optimization (SEO) is the process of optimizing a website for Google’s search algorithm. By improving the quality and quantity of your website’s content, you can organically increase your website’s visibility on the search engine results pages (SERPs). SEO is a long-term strategy that requires ongoing effort, but it can be a very effective way to drive organic traffic to your website.
PPC: Pay-Per-Click Advertising
SEM: Search Engine Marketing
We offer a wide range of services that can help improve your website’s traffic and generate leads. Partner with our SEM agency today to find out how you can give your internet search engine marketing campaign a boost. Let’s look at all the different search engine marketing strategies you can leverage to achieve your goals.
SEM PPC Advertising
Attract Laser Targeted Prospects With Proven Marketing Tactics
As a business owner, you know that generating leads is essential to your success. However, with so many marketing options available, it can be difficult to know where to start. Search engine marketing (SEM) is a great way to generate leads and grow your business.
Display Advertising
Generate leads with targeted display advertising. Display ads are a great way to reach your target audience, and they include texts, images, and videos. They motivate visitors to click through to a landing page and then complete an action. They are charged on a cost per click (CPC) basis which means you pay for each click on your ads. Display ads are further divided into the following categories:
Banner Ads
Banner ads are images that are placed on websites. They are usually placed in high-traffic areas on the website where they are most likely to be seen by visitors. They move page visitors from the host website to the advertiser’s website.
Interstitial Ads
Interstitial ads are full-page interactive ads that are shown to visitors before they can access the content on the page they requested. They are often used on high-traffic websites to increase brand awareness or generate leads.
Video Ads
Video ads are videos that are placed on websites. They can be used to increase brand awareness or generate leads. YouTube marketing and social media advertising platforms are great for video ads. The ads can pop up before, during or after a video stream. Our display advertising agency creates catchy video ads with magnetic CTAs.
Rich Media Ads
Wish your engagement rates were higher? Rich media ads are just the solution. They are interactive and engaging ads that include videos, games, and animations. They are often used to increase brand awareness, engagement and lead generation.
Invest in performance-based display advertising services and increase the number of prospects who are interested in your business, one step at a time. We work hand-in-hand with you to determine the best course of action.
Google Shopping
Google Shopping ads or Product Listing Ads (PLA) are product ads that appear in Google search results. They include an image of the product, the price, and the store name. Google Shopping ads are a great way to reach your target audience and generate leads on demand. Our SEM professionals help you maximize your ROI from your Google Shopping ads campaign by split-testing several campaigns simultaneously.
YouTube Advertising
YouTube is the second largest search engine after Google. The platform offers a great way to reach your target audience and grow your business. Our team of experts can help you create targeted video ads that are guaranteed to make your prospects click.
There are several types of YouTube video ads:
- TrueView Ads
- Pre-roll Ads
- Bumpers
SEM Vs. SEO: Do You Need Both?
Skyrocket Your Search Engine Rankings With Extensive Online Solutions
When it comes to online marketing, there are two main approaches: search engine optimization (SEO) and search engine marketing (SEM). Both are important for driving traffic to your website and generating leads. But what’s the difference between them? And do you need both SEM and SEO?
SEO is a long-term strategy that revolves around optimizing your website so that it ranks higher in search engine results pages (SERPs). On the other hand, SEM is a type of paid advertising that allows you to buy your way to the top of SERPs.
If you need professional assistance with YouTube video marketing, Google Shopping or remarketing, or other online marketing services, call our agency today! We offer a free consultation to discuss your needs and develop a customized plan to help you reach your goals.
SEM Services
As a business owner, you know that generating leads is essential to growing your business. And one of the best ways to generate leads is by using search engine marketing (SEM) services. Our team of certified SEM professionals can help you create and manage successful ad campaigns that will get results. We offer a variety of SEM services, including:
- Google Ads Management
- Keyword research strategy
- Amazon PPC
- Video Advertising
- eCommerce advertising
- Social Media Paid Advertising
- Landing page conversion
- Paid search advertising
- Ads A/B split testing
- SEM PPC management
- Bing and Google Ads management
- Remarketing
- Search engine optimization
Why Choose ASTOUNDZ Internet Marketing Agency?
We Implement Growth Blueprints For Continuous Success
ASTOUNDZ is an established player in PPC search engine marketing. When you partner with us, you know you are getting customized search engine marketing services that are tailored to your unique needs and circumstances.
Pay-Per-Click (PPC)/SEM FAQs
Find the answers to some of the most common questions SEM, Google Ads, PPC, and Digital Advertising below.
How much of a budget do I need for Google Ads?
At ASTOUNDZ we recommend in-depth research on keywords, target audience, and competition. With these analytics, we provide a budget recommendation and strategy to reach your goals.
What is SEM?
SEM stands for search engine marketing and usually refers to Google Ads. Search engine marketing is a good strategy for search terms that are especially competitive.
What is Google Ads?
Google Ads (formerly known as Google AdWords) is an online advertising tool that allows businesses to promote their products and services across the Google platforms and other sites on the web.
How much does Google Ads cost?
Google Ads gives you complete control over your budget. You are only charged when users interact with your ad, like clicking to visit your website or call your business.
What is CPC (Cost Per Click) or PPC (Pay Per Click) Advertising?
CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it. CPC is calculated by dividing the total cost of your clicks by the total number of clicks.
What other campaign types are available in Google Ads?
The three most common Google Ads campaign types are: Search, Display, and YouTube ads. Additional campaign types include Shopping and Display ads. Google Ads now offers the ability to set up smart campaigns which allow for cross-platform promotion across multiple Google platforms.
