Rank the Commtrex Exchange site over the corporate site. Use SEO strategies and achieved rankings as a tool to drive increased awareness as an authority in the rail industry.
The rail industry is still not fully online yet, meaning that how users search and engage with search results is still relatively unknown. This means that researching the best way to position Commtrex Exchange’s brand on SERPs was difficult. Finally, due to a pay wall, ensuring that enough content was being displayed to both users and search engines for the highest possible search rankings also proved to be a key challenge.
Commtrex Exchange has seen huge growth. Since working with ASTOUNDZ, Commtrex Exchange has seen increases of over 100% in organic traffic when compared to previous years. Strategically using SEO and user content, Exchange continues to drive new members and are looked to as a leading authority in the rail industry.
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