Digital marketing trends & news

State of Search 2018

ASTOUNDZ had the pleasure of attending this year’s State of Search, an annual search marketing conference held in Dallas by DFWSEM. With a host of speakers covering topics ranging from SEO, Local SEO, PPC, and Social Media Marketing, there was something for everyone....

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SEO Tipz

Seasonal Analytics Allocate your marketing efforts wisely, and use the down time to focus on longer-term and organic marketing. Content takes anywhere from 4-8 months to rank. With this timeline in mind, if you see a lot of traffic in the winter, begin...

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What You Need to Know About SEO Backlinks in 2018

  Have you been keeping up with the most recent Google Algorithm updates? If you follow our ASTOUNDZ Facebook and Twitter accounts, or even our blog, you’ll find many of our comments and posts about the most recent update (Google’s Mobile-First Index Roll-Out on March...

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How to Stay Compliant with GDPR in Marketing Campaigns

  A few weeks ago, we covered the Facebook case and its breach in data privacy regulations with the Cambridge Analytica scandal. This week, we will go more in-depth about GDPR, and how to avoid making a similar mistake. Have you been receiving data policy updates from...

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Beginner’s Guide to SEO in 2018

Yesterday, ASTOUNDZ attended the Greater Houston Women Chamber of Commerce Fort Bend Chapter Luncheon, where our Vice President and Chief Marketing Officer, Leisa Holland-Nelson, presented an overview of SEO. For those of you who missed it, here are the...

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How to Market to Millennials

Millennials have just recently entered into corporate America and as a whole, have more buying power than any other generation. This generation is a huge opportunity for all marketers to try and capture. The online habits that the previous generation...

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Optimizing Videos for Search

  We have recently discussed voice search and how that will be the future of SEO. Now, there's a buzz around video SEO. YouTube is now the second-most visited site on the Internet. That being said, it is important to make sure that all video posts, such as YouTube...

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Voice Search and the Future of SEO

  As an internet company, we have to adapt to the new strategies and technologies that release. In the SEO realm, there is a large debate on how voice search with artificial intelligence (AI), conversational search, and the internet of things will affect SEO. Some...

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Black Hat vs. White Hat SEO

  Like all industries, the certain ways in which work is done, and how services are provided, can often-times involve making ethical decisions. Within the landscape of Search Engine Optimization, the ethical duality that has emerged over time is understood as Black...

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Big Questions about Women in the Tech Industry

  ASTOUNDZ team members recently attended the Governor's Business Forum for Women hosted by the Greater Houston Women's Chamber of Commerce. There, we listened to a series of women who pursued, are pursuing and will pursue their entrepreneurial endeavors. These women...

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Visual Content Marketing vs. SEO Content Marketing

  As the web industry evolves, search engine optimization (SEO) evolves with it. There are more ways to rank your website other than website text content. Think about it – what elements make up your website? Do you have pictures, text, and/or videos? There's...

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