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What you MUST know about SEO in 2021!

What you MUST know about SEO in 2021!

To do well in SEO, a website needs to be able to adjust when changes are made to how search engines rank websites. These updates are called algorithm updates. With every new year, comes a new batch of core algorithm updates to navigate through. Thankfully, over the...

Is Apple Developing a New Search Engine?

Is Apple Developing a New Search Engine?

Off the heels of Apple’s most recent event, highlighting iOS 14 and other new products, Apple is signaling it may soon launch its own search engine, directly competing with Google Search. While there hasn’t been any official announcement to confirm this from an Apple...

How Website Accessibility Is Impacting SEO

How Website Accessibility Is Impacting SEO

Since its inception, the Web was built to be accessible and to work for all people, regardless of their environment. However, as technology has accelerated, the ability for developers to create and publish websites full of visual cues/complexities has produced a large...

PPC Advertising: Generating Leads Online During COVID-19

PPC Advertising: Generating Leads Online During COVID-19

While the world may return back to a reality pre-2020, the fact is that right now many people are facing extremely turbulent times. From business struggles to more personal, medical issues – people have a lot on their plate right now. ASTOUNDZ sees this struggle...

Security Of Your Website And Company Data

Security Of Your Website And Company Data

A Message On The Security Of Your Website And Data From ASTOUNDZ Founder/CEO Steve Winter With all of the work from home orders, too many people have too much time on their hands, and this includes people with both good and bad intentions, creating even greater...

SEO Case Study: Commtrex Exchange

SEO Case Study: Commtrex Exchange

Commtrex approached ASTOUNDZ with their Exchange sub-domain that was not ranking well and generating any consistent amount of organic traffic. The Commtrex Exchange is a railroad industry marketplace website for Class 1 railroads in North America. From Railcar/road...

3 Essentials to Enterprise SEO

3 Essentials to Enterprise SEO

What is Enterprise SEO? With any marketing campaign, the goal is to grow revenues, exposure, brand awareness, etc. Search Engine Optimization (SEO) is one of the primary drivers in organic growth and brand awareness, making it a key element in a digital marketing...

Keeping Up With Google – A September to Remember

Keeping Up With Google – A September to Remember

It was a September to remember, as it was one of the ‘busiest’ months with Google updates we’ve had in years:Here’s a short-list of some key changes: Google Shopping Overhaul Reviews in Search (Starmaggedon) 3 Major Core Updates Link Attribution Overhaul Major Results...

3 Essential Ecommerce Website Tips

3 Essential Ecommerce Website Tips

When it’s time to build and grow an ecommerce website it’s extremely easy to get overwhelmed. Online consumers have high expectations when looking for and buying products, so websites must work to meet these standards. But at the end of the day, it’s all about driving...

Thinking & Becoming Mobile-First | SEO in 2019

Thinking & Becoming Mobile-First | SEO in 2019

For both the SEO (Search Engine Optimization) & Website Design industries, the term ‘mobile-first’ is one that has been discussed for years. So much so, that it may have faded out of relevance as a key talking point for some webmasters and SEOs. Well, this is no...

State of Search 2018

State of Search 2018

ASTOUNDZ had the pleasure of attending this year’s State of Search, an annual search marketing conference held in Dallas by DFWSEM. With a host of speakers covering topics ranging from SEO, Local SEO, PPC, and Social Media Marketing, there was something for...

Seo Tipz

Seo Tipz

Allocate your marketing efforts wisely, and use the down time to focus on longer-term and organic marketing. Content takes anywhere from 4-8 months to rank. With this timeline in mind, if you see a lot of traffic in the winter, begin your SEO efforts in late spring...

What You Need to Know About SEO Backlinks in 2018

What You Need to Know About SEO Backlinks in 2018

Have you been keeping up with the most recent Google Algorithm updates? If you follow our ASTOUNDZ Facebook and Twitter accounts, or even our blog, you’ll find many of our comments and posts about the most recent update (Google’s Mobile-First Index Roll-Out on March...

How to Stay Compliant with GDPR in Marketing Campaigns

How to Stay Compliant with GDPR in Marketing Campaigns

A few weeks ago, we covered the Facebook case and its breach in data privacy regulations with the Cambridge Analytica scandal. This week, we will go more in-depth about GDPR, and how to avoid making a similar mistake. Have you been receiving data policy updates from...

Beginner’s Guide to SEO in 2018

Beginner’s Guide to SEO in 2018

Yesterday, ASTOUNDZ attended the Greater Houston Women Chamber of Commerce Fort Bend Chapter Luncheon, where our Vice President and Chief Marketing Officer, Leisa Holland-Nelson, presented an overview of SEO. For those of you who missed it, here are the main takeaways...

How to Market to Millennials

How to Market to Millennials

Millennials have just recently entered into corporate America and as a whole, have more buying power than any other generation. This generation is a huge opportunity for all marketers to try and capture. The online habits that the previous generation currently have...

Optimizing Videos for Search

Optimizing Videos for Search

We have recently discussed voice search and how that will be the future of SEO. Now, there’s a buzz around video SEO. YouTube is now the second-most visited site on the Internet. That being said, it is important to make sure that all video posts, such as YouTube...

Voice Search and the Future of SEO

Voice Search and the Future of SEO

As an internet company, we have to adapt to the new strategies and technologies that release. In the SEO realm, there is a large debate on how voice search with artificial intelligence (AI), conversational search, and the internet of things will affect SEO. Some...