The Biggest Social Media Algorithm Changes for Each Platform in 2023
Social media only continues to grow and evolve in 2023. Learn about the biggest and newest features each social media is adding and/or changing below! Instagram: added a new "Notes" feature Instagram recently unveiled Notes, a new feature that allows users to write...
A Quick Guide to the Helpful Content and September Algorithm Updates
We are barely into fall and already have two core Google algorithm updates on our hands - the Helpful Content Algorithm and the September 2022 Algorithm. The team at ASTOUNDZ has been busy ensuring all our clients have navigated these waters but finally found time to...
All About Instant Indexing: Getting Your Website Found FASTER!
It’s been a busy summer here at ASTOUNDZ! From launching new websites, starting new SEO campaigns, and working with clients to build successful PPC ad campaigns, the team has still found time to research and implement new solutions. The digital landscape only...
May 2022 Core Google Algorithm Update: Everything You Need Know
Each year Google releases key updates to how their search engine algorithm, or ranking system, works. These are broad by nature and don’t target specific industries or topics. Instead, these updates are often related to Google’s ability to understand/identify quality...
The Big Google Analytics Migration: UA to G4
Earlier this year in March, Google officially announced that Universal Analytics would be shuttered and that G4 would become the new way in which Google Analytics tracked and collected website traffic data.In addition to this announcement, there’s been a lot of...
Avoid Website Migration Pitfalls: Keeping Your SEO Intact
Site migrations are necessary at times, but rankings and traffic can drop if you're not careful. While some migrations require a little work, others become a behemoth project depending on the size of the site. In this post, you will learn more about the most common...
4 Tips to Dominate Google Ads in 2022 (And Generate Quality Leads)
Google Ads provides the best solutions when you need to show up for certain searches. Unlike SEO, which requires time and provides a long-term strategy for showing up at the top of search results, Google Ads are placed above all organic results and can be turned on or...
2022 SEO Checklist: Trends to Follow for Search Engine Success
Each year brings new SEO opportunities and techniques that take websites to the next level. Some are simpler than others, but all are important! The Simple Stuff #1-User Experience/Mobile-First Websites For nearly 5 years Google has been teasing the way they...
3 ASTOUNDZing SEO Strategies in 2021
As we wind down 2021, we thought we’d share some of the better SEO strategies that have worked for ourselves & clients this year. While this list isn't comprehensive, it will highlight some of the better and more effective SEO strategies ASTOUNDZ has leveraged...
Social Media Down: Facebook Outage 2021 – What Happened & How To Respond
Facebook & Instagram have become cornerstone platforms for businesses & brands to digitally advertise and sell. While these platforms offer great marketing value, they come with their own sets of risks which were highlighted in an extreme way earlier this week...
Google Updates (Summer 2021): A Guide on What’s Changed & How to Optimize
Over the past 2-3 months, Google has released a large number of updates. In June & July, Google published: Page Experience (June & July) June Core Update (June 2nd) Google MUM Update (June 29th) July Core Update (July 1st) July Spam Update (July 27th) The...
How to Rank Well in: Summer 2021: Page Experience and Search AI Updates
It’s been 6 months since the last Major Update, or Broad Core Update, to Google’s search engine algorithm. With the coming Page Experience update, which will add new metrics based around webpage loading and Google has published new information about how they are...
All About Algorithms: Google Ranking Updates in Q1 2021
As the first year of the new decade ends, what can we expect in the coming years from search engines and how they evolve?
Marrying Your Website to your Social Media: How To Create a Successful Foundation
A successful relationship requires teamwork and a strong bond. As social media platforms continue to evolve and offer unique integrations with websites, the more businesses need to pay attention to how they have married their social media with their website(s). From...
What you MUST know about SEO in 2021!
To do well in SEO, a website needs to be able to adjust when changes are made to how search engines rank websites. These updates are called algorithm updates. With every new year, comes a new batch of core algorithm updates to navigate through. Thankfully, over the...
2021 Search Ranking Factor: The Introduction to Core Web Vitals
As the first year of the new decade ends, what can we expect in the coming years from search engines and how they evolve?
Finishing 2020 Strong with ASTOUNDZing SEO & Digital Marketing
Thanks to COVID-19, the volume and trends in search this year have been unlike any other. The momentum of local search & maps going into 2020 completely stalled, with an immediate shift to online services. In other words, it’s more important to have a web presence...
Is Apple Developing a New Search Engine?
Off the heels of Apple’s most recent event, highlighting iOS 14 and other new products, Apple is signaling it may soon launch its own search engine, directly competing with Google Search. While there hasn’t been any official announcement to confirm this from an Apple...
How Website Accessibility Is Impacting SEO
Since its inception, the Web was built to be accessible and to work for all people, regardless of their environment. However, as technology has accelerated, the ability for developers to create and publish websites full of visual cues/complexities has produced a large...
PPC Advertising: Generating Leads Online During COVID-19
While the world may return back to a reality pre-2020, the fact is that right now many people are facing extremely turbulent times. From business struggles to more personal, medical issues – people have a lot on their plate right now. ASTOUNDZ sees this struggle...
Security Of Your Website And Company Data
A Message On The Security Of Your Website And Data From ASTOUNDZ Founder/CEO Steve Winter With all of the work from home orders, too many people have too much time on their hands, and this includes people with both good and bad intentions, creating even greater...
SEO Case Study: Commtrex Exchange
Commtrex approached ASTOUNDZ with their Exchange sub-domain that was not ranking well and generating any consistent amount of organic traffic. The Commtrex Exchange is a railroad industry marketplace website for Class 1 railroads in North America. From Railcar/road...
How Search has Changed & is Changing During COVID-19
Much like the rest of the world, the impact of COVID-19 has been felt in the SEO & Web industry. Remaining relevant throughout this pandemic has been a challenge felt across all websites, and maintaining a strong digital presence through SEO and content marketing...
3 Essentials to Enterprise SEO
What is Enterprise SEO? With any marketing campaign, the goal is to grow revenues, exposure, brand awareness, etc. Search Engine Optimization (SEO) is one of the primary drivers in organic growth and brand awareness, making it a key element in a digital marketing...
SEO in 2020 – Ranking Websites on Search: 4 ASTOUNDZing Tips
As we enter a new decade of Search Engine Optimizatoin (SEO), there’s a lot to be excited about for 2020. With Google just releasing their first Broad Core Algorithm, it’s already shaping up to be a wild year. To help navigate the turbulent landscape of SEO, below are...
Keeping Up With Google – A September to Remember
It was a September to remember, as it was one of the ‘busiest’ months with Google updates we’ve had in years:Here’s a short-list of some key changes: Google Shopping Overhaul Reviews in Search (Starmaggedon) 3 Major Core Updates Link Attribution Overhaul Major Results...
3 Essential Ecommerce Website Tips
When it’s time to build and grow an ecommerce website it’s extremely easy to get overwhelmed. Online consumers have high expectations when looking for and buying products, so websites must work to meet these standards. But at the end of the day, it’s all about driving...
ADA Compliance – What It Is & How It Impacts Websites
ADA, or the Americans with Disabilities Act, was published by the DOJ in September 2010 to standardize accessible Design for websites. The ADA was primarily established to give those with disabilities the ability to functionally use/engage with websites. Only by...
Why Your Website Rebuild Needs An SEO Strategy In 2019
Technology continues to evolve at a rapid pace, and search engines are no exception. After all, the goal of a search engine is to provide users with the best results possible. Websites that fail to keep up with these trends will see diminished search...
Thinking & Becoming Mobile-First | SEO in 2019
For both the SEO (Search Engine Optimization) & Website Design industries, the term ‘mobile-first’ is one that has been discussed for years. So much so, that it may have faded out of relevance as a key talking point for some webmasters and SEOs. Well, this is no...
