Case Study: Elevating M&M Roofing, Siding & Windows Through Strategic SEO
ABOUT M&M ROOFING, SIDING & WINDOWS
M&M Roofing, Siding & Windows is a leading contractor specializing in roofing, siding, windows, and doors. With a commitment to quality and customer satisfaction, they have been serving various cities in Texas and Louisiana. Their expertise lies in offering top-notch services that stand the test of time.
CHALLENGES
M&M Roofing, Siding & Windows reached out to us with a specific set of challenges. They aimed to increase their SEO visibility in a highly competitive market for roofing, siding, windows, and door contractors. The company was grappling with cannibalized keywords and lacked content-rich cornerstone pages, which hindered its online presence.
OUTCOME
After a thorough analysis and strategic planning, we took several steps to address the challenges presented to us.
KEYWORD OPTIMIZATION
We decreased the amount of cannibalized keywords, ensuring that each page on the website targets a unique and highly relevant keyword. This helped in reducing internal competition among the website’s own pages.
CONTENT RESTRUCTURING
We restructured all the content to create content-rich cornerstone pages. These pages serve as the foundation for the topics covered on the website, providing comprehensive and authoritative information that is beneficial for both users and search engines.
INCREASED SEO VISIBILITY
We successfully increased SEO visibility for M&M Roofing, Siding & Windows in the following main cities:
- Austin
- Beaumont
- Houston
- San Antonio
- Lake Charles
By focusing on these key areas, we were able to elevate the company’s online presence, making them a more formidable competitor in their industry.
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