Goodwill of Houston

Services

SEO, Website, PPC

Industry

Non-Profit

OBJECTIVES

Add/update & verify over 130 unique Goodwill locations across Google, Bing & Yelp throughout the Houston, TX area. Optimize the Google Ad Grants AdWords account for improved results and to meet the Ad Grants requirements.

CHALLENGES

With so many locations, it took a dedicated effort to correctly create/update and verify the map listings across Google, Bing & Yelp. Save the Ad Grants account before it failed in meeting the minimum requirements to continue receiving the Ad Grants.

RESULTS

Successfully added and verified all Goodwill Locations. Nearly every major KPI has seen a positive on their Ad Grants AdWords campaign. Specifically, ASTOUNDZ leveraged key features on the website to drive Click-Thru-Rate (CTR).